The Barn Board Store is a high-end materials supplier and furniture retailer who specializes in barn board, reclaimed wood, live edge slabs, custom furniture construction and wood supplies. An industry leader, their work has been featured on local TV networks such as HGTV, W Network and City Line TV. Their full service fabrication shop caters to residential and commercial projects alike and are capable of manufacturing just about anything you can dream up — so long as quality wood is involved.
When this project first came about the client’s marketing was quite bare. A modest social media following, a basic website and logo, certainly nothing too extravagant. After all, these folks are in the shop getting their hands dirty day in and day out making beautiful wooden creations. They’re a dutiful team, but a small one, and I suspected they did not have a graphic designer on staff. They rolled with what they knew and what worked for them up until that point. However, it was time to level up.
Despite their notoriety, they are a smaller company with only two locations. They foster close relationships with their customers to produce truly one of a kind custom pieces, and as such, it was important that their brand adequately portray who they are and how they conduct business. They were to be positioned as a boutique shop but without a sense of exclusivity, and their identity was to appear just as the pieces they create — modern and classy yet drenched in rusticism.