Too hot, too cold, or just right?
Therwood Heating and Cooling is a family owned business who specializes in HVAC repair and installation. They have proudly served the Uxbridge area for more than 25 years, and their team has a great track record of ensuring their customers’ expectations are not only met, but exceeded. However, when they approached us at Take Root Creative, they felt that their brand image was not quite reflecting the quality of work that they do so diligently, and asked if there was anything our team could do to assist them in putting their best foot forward.
After a brief discovery period, it was determined that the best course of action would be to commit to a rebrand. They weren’t fully committed to their logo and visual identity as it stood, and we felt it wasn’t truly pulling its weight in terms of marketing their company. It didn’t particularly stand out amongst the competition and we knew there was room for improvement.
My challenge was as such: Create a new logo and visual identity for Therwood that exemplifies their focus on experience and reliability, exudes quality craftsmanship, and embodies the level of trust they instill in their customers through their exemplary customer service and sense of community.